01 / PROFESSIONAL PROMOTIONS
Professional Promotions
Purposeful promotional stories, brought into focus through editing and sound.
EDITING / SOUND
A Sporting Legend.
A Velocity Black product promotion with the Formula 1 legend himself, Fernando Alonso. A true honour to edit a piece that held such a sporting legacy. A minimalist approach to the footage left room for unique creativity in the edit. I leaned heavily into a cinematic and modern feel while making sure the Alonso and the iconic Aston Martin F1 were car front and stage. Regarding sound design, I wanted to create a shifting soundscape that left enough breathing room for the potent soundbites given by Alonso.
A Technicolour Trip.
In this is colourful edit, I wanted a contrast between fast cinematic editing and moments of calm to really showcase the beauty of these Islands. Choosing the correct sound bites to pique interest and to tell the tell the story of this part of the world. But its in the sound design that you can really feel the space. Pulling back on the music at the right times was really important to give way for natural sounds.
A Promotion for the Ears
It was important to me that the sound of these cars got the justice they deserved. To me, the cars were as much an experience for the ears as they were for the eyes. Despite the raw grunt of the sounds made by these cars, it was a delicate balance to ensure the SFX weaved throughout naturally. Almost like a dance between the music and engine.
Editing in Style
This edit was about the style. From a visual standpoint, evoking the New York culture through the 'Super 8' film look was important to give almost a sense of arthouse history. From there, I wanted to mesh the striking visual motifs of New York city with music that elevated that feeling class. New York is a character in and of itself so I want to make sure it was given the time it deserves, and so feeling into the diversity that the city has to share was important.
© 2026 Matthew Winter